Marketing Libraries by Creating User Personas--Bringing Prospective Library Users into Space & Time


I am excited to be in the Proquest database and even more so to be honored with publication by ALA's Reference and User Services Association. The editors of Reference and User Services Quarterly say:

When Spenser Thompson said he’d like to devote this issue’s marketing column to “personas,” I have to be honest—I had no idea what he meant. But his description of “watching the movie” to see how different people use and perceive the library is really intriguing. Much like sportscasters “roll the tape,” to get a better look at a play, librarians can also watch the movie to design better marketing experiences.

Read the Article >>


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